What is copywriting

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You can start a successful copywriting business without a college degree and without much capital, after enrolling in a very short training program that teaches you the art of copywriting.Īnd they write scripts for TV commercials and radio ads.Ĭopywriters even write those catchy TV commercial jingle’s lyrics. The skill of copywriting is in high demand. This means that quite often, no sales call or in-person meeting is necessary.īecause your written copy can close a prospect all on its own.Ĭopywriting is a very lucrative, special type of writing that is often mistakenly overlooked as a career choice.

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The written content – the ‘copy’ – is often enough by itself to persuade people to buy. The written content that aims to persuade a person or group to take a particular action, is called the ‘copy’.Ĭopywriters prove that written words can have the power and influence to persuade people to take a particular action, such as buying something. What exactly is copywriting, and how do so many people make a six-figure income by being a freelance copywriter from home?Ĭopywriting is defined quite accurately on Wikipedia as the act of writing text for the purpose of advertising or other forms of marketing.

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